Facebook has been a leading social media platform for some time now and with growing numbers of businesses, large or small, starting to realise its potential, it’s becoming extremely important how you customize Facebook page.
Setting up Facebook business page might seem pretty straight forward; however with numbers of users growing each day, it is becoming more and more important to do these steps right so that your customers can find you.
Designing a custom Facebook fan page stretches far beyond good looking timeline cover photo and logo. Your custom Facebook fan page should communicate your company’s purpose, vision and branding.
A well customized Facebook business page will:
- Tell a story of who you are
- Engage your visitors
- Achieve brand consistency
- Introduce calls-to-action and
- Build an active following
Whilst the (not so) new Facebook Timeline appears to be all about visuals, underneath lays an immense opportunity to spread and share your business’ story, engage with customers, potential prospects and to generate leads.
But before make things look pretty, it’s important to look at what is the purpose of your custom Facebook fan page. Think about what you wish to achieve with your Facebook business page. What is the purpose of engaging with your customers?
Is it to spread your message or is it about to ‘see and be seen’, or is it about generating leads?
A well customized Facebook business page should do all this – and if you do it right; you will notice that Facebook Timeline offers even better tools to achieve all these then the old Facebook layout.
The Facebook Timeline has a set of new features that affect how you can customize your Facebook business page. Some offer you more flexibility and some must follow specific guidelines. These are the areas you can customize on your Facebook business page:
- Timeline Cover Photo
- Your profile picture
- Your URL
- Views and Apps
- How you wish to present your content, e.g post, milestones, events, questions
- Adding various apps and tools
There are plenty of opportunities on your Facebook business page to infuse your brand and message.
To customize Facebook page all you need to do is:
1 – Familiarise yourself with new Facebook Timeline guidelines
This is a very important step. Facebook has a right to delete your account if you do not follow their guidelines. Imagine you worked hard to create your Facebook business page, you’ve created a good following and all this can go to waste because you didn’t care or had time to read the guidelines.
2 – Get creative juices flowing
This is the fun part. Be creative, engaging, put yourself in shoes of your followers. What would you like to see, hear and feel when visiting your Facebook business page?
3 – Allocate time and resources and get the job done
This might be the most challenging part for most small businesses; finding time and resources to make it all happen. Many start setting up Facebook business page yet they never finalise it. Having a Facebook business page that is not customized and optimized is worst then not having a page at all. Why?
Posting content without tools to harvest your hard work is simply wasting your precious time. On the other hand once fans decide your page is boring, it will take heaps of effort to persuade them to come back.
At Weblicious Solutions we are well aware that things look simple and anyone can do them. But we also know that running a small business has enough challenges already. We know you would rather concentrate on doing your core business – stuff you are good at – So why don’t you let us do the hard work for you. Send us an email or click here to find out how we can help you…