A number one reason why many small businesses fail with social media is because they struggle with creating a compelling, quality content. Many blame lack of time, creativity and imagination and when challenged these reasons quickly fall short.
Many small business owners simply don’t realised that they already have awesome, compelling, quality content that can be ‘recycled’ for social media.
Here are some simple things you can do immediately and boost your social media content.
Use existing content
Most small businesses will have various types of brochures, presentations, product and service descriptions etc. Check for any content that gives your readers solutions to a problem. Re-use the content or use it as starting point for new content.
If you run a blog (and if you don’t you really need to start doing it), check for popular blog posts, identify content that provides a solution to a problem, break the blog post in valuable smaller chunks and educate your fans about that specific problem through sequence of social media posts. Through educating your fans base you are building authority in your own niche.
Write about your products & services
Talking about your products & services doesn’t mean hard sell. By using messages that are educative, creative and ‘non-selly’ you can raise awareness about them and by that create a need for them. Provided you are talking to your actual target market, this is the best way of advertising to them. Use images, create stories around use of your products and services and how they helped resolve problems, that your fan base might be experiencing.
Talk about your business
It’s true that peoples’ favorite topic is them. However they do like to hear great stories. Social media is all about sharing. Start sharing stories about your business, how it started, what drives it, successes, awards and challenges. You’ll be surprised that people read this sort of stuff and engage more when business becomes personal. And you know any small business is a personal affair.
Post images inspiring images
People like to feel inspired and they love looking at images. By sharing what inspires you, you are building rapport and connecting with your fans. This helps you build trust, which in turn helps you make more sales. If they have a choice, people will always buy from a person they know over the one they don’t – even if that means paying more for the same service or product.
I hope this gives you some inspiration for creating content for your social media activities. Remember, the overarching rule: Keep it relevant, engaging, cut back on sales and promotion talk and be yourself. It’s the thing you know how to do the best J
I’m looking forward to hear some ideas about how you overcome ‘writer’s block’ moments. Let us know in comments below.
Until next time