A number one reason why many small businesses fail with social media is because they struggle with creating a compelling, quality content. Many blame lack of time, creativity and imagination and when challenged these reasons quickly fall … [Read more...]
Who Do You Talk To On Social Media
Last time I wrote about how to identify your perfect customer and ‘build-up’ your Customer Avatar; now let’s look how this applies to social media marketing. You’ll be relieved to know that the same rules apply in social media … [Read more...]
Want to Meet Your Ideal Customer
Have you ever heard this saying: “You can have the best offer but if you are pitching to the wrong audience you will not make any sales”? Knowing who your customers are is essential for any marketing campaign. To know them means to … [Read more...]
Feeling Frustrated? Use Social Media to Vent – Or Better Not?
Sometimes it feels that social media is just another platform for people to complain, grunt and be negative. While we all sometimes have a good reason for it and feel like it’s a good idea to use social media to vent and express our opinions, it’s … [Read more...]
Why You Should Use Facebook Offers
Facebook is definitely thinking hard how to monetize itself yet keep true to its original purpose. You may or may not be aware that Facebook launched another cool feature for Facebook pages called Facebook Offers. This tool is quite handy for … [Read more...]