Everyone is raving about how important is to include social media marketing in your marketing campaigns and it seems that most small businesses are starting to grasp this message. But there is another component of online marketing, which brings real measurable benefits to your business. I’m talking about email marketing.
Have you ever heard that to make money online you need to build your emailing list? You might say ‘I don’t have online business, so I don’t need this’, but am I right to say that you run various adds, promotions, sales, product launches and similar?
Email marketing is as important for online businesses as it is for any other physical store or service provider. Email marketing helps you build relationship, trust and loyalty with your subscribers. And once you gain that, you know your subscribers will buy products and services from you, not your competition.
Email marketing is also the cheapest and the most targeted form of marketing. Why?
For 2 reasons:
People who sign-up to your emailing list are already warm leads. This means they will highly likely buy from you in the future. Why? People will not give you their email address unless they think you have something valuable to them. This means that anyone who is on your list is a potential buyer and you know that because they expressed an interest in your business. You cannot get more targeted campaign than that.
This is further enhanced by possibility to collect data on how your subscribers behave, which helps you to refine your approach and messages.
A cost of running an email campaign is nothing comparing to any other form of marketing. With Aweber you can try your email marketing campaign for as low as $1.“I want to try it”
So why are so many small businesses still reluctant to use email marketing in their marketing strategy? The most common reasons are:
- Reluctant to try new things
- It takes too much time
- It won’t work for me
- It’s too complicated for me to set up
- It’s too expensive
If you fall in to the first category – excuse me from being blunt – sooner or later you will be out of business. How we do business today is changing and unless you change with it, your future is not bright.
According to Aweber’s 2012 survey, “the most business owners said they spend between 1 and 3 hours a week on their campaigns.” With 77% of surveyed business owners stating that email marketing increases their profit, it is worthwhile finding that time.
Thirdly, if your clients are human, there is no reason why it won’t work for you. The question is; are you willing to give it a try to find out if email marketing works for you?
I accept that for some, technical tasks can be a bit daunting. You might not be up for learning how to set-up your email marketing campaign or you might not even know where to start.
That’s fine. I can help you with that.
Programs such as Aweber really make email marketing a breeze. With auto-responding follow ups and drag-and-drop email templates sending messages is quick and easy.
I know that you can learn. So, once your email marketing technical parts are set up, I will show you exact steps how to use email marketing tools and support you until you are confident that you can do it on your own. Worth giving it a try? Get in touch.
As for the excuse that email marketing is too expensive, there are free email marketing software providers out there you can use. I personally use Aweber which is used by most online marketing gurus. Here you can Test Drive it:
Can You Have More Sales, Too?
Helping over 115,000+ businesses like yours raise profits and build customer relationships using AWeber’s opt-in email marketing software for over 10 years.
I hope I gave you enough reasons why you should try email marketing or if you are already doing it, why you need to continue. But enough of me talking, let’s have a look what other 3000 small business owners and entrepreneurs have to say:
Data and infographic by AWeber
Share your thoughts in comments below or share it with your friends. Thanks