Facebook is definitely thinking hard how to monetize itself yet keep true to its original purpose. You may or may not be aware that Facebook launched another cool feature for Facebook pages called Facebook Offers. This tool is quite handy for promoting your special deals on Facebook Business Page. It will help you make sales and it will also increase your exposure and brand awareness on Facebook.
Of course there is a cost to use this tool, which is calculated based on how many people you wish to reach. But don’t panic you can start from as little as $5.
So, what are Facebook Offers?
If you own Facebook Business Page you can now offer your fans special offers, sales, discount coupons or other specials. These can them be claimed by fans on you page by clicking on your offer, which then gets emailed to them to redeem it at your store or on your website.
To set up a Facebook Offer you just click on the offer icon in your new post area and follow the prompts. You need to have at least 400 Fans to be able to use this tool.
Why should you do it?
Apart from most obvious reason, making a sale, you will get extremely good exposure of your business to wider network of people on Facebook.
Let’s say you post an offer on your wall . This then appears as a post from your page in your fans’ news feeds. If your fans don’t share or comment on the offer, this is as far as it gets in reaching out.
Now, if you set up Facebook Offer and your fan claims it, the tool will posts this to their news feed, which then gets seen by friends of that fan. Sounds good?
It gets even better. When one of their friends claims the offer, this then shows in their news feed and then if their friends claim the offer….you get the picture. Now imagine how far you can expand your reach with one offer. The benefit: Your brand gets exposed to the whole new network of people.
If you need a proof that this really happens, Facebook released statistics, which show that 3 out of 4 of the most popular Facebook offers were claimed by friends of the fan who was originally targeted.
Will this work for you?
Of course, but you need to consider these things:
- You have to have a good offer. There’s no point of offering something that no one wants. Really think about what value you can add to make your offer the best as you can.
- You can have the best offer but if you are pitching to the wrong audience, you will not make any sales.
- Test, measure, tweak your offers; only then will you know what works and what not.
Remember, Facebook is a new word of mouth and as humans we always want to have what others have, that’s what make Facebook Offers a win-win tool for businesses and users.
Now go, try them out and let us know in comments below what you think about Facebook Offers.